Privacy Policy

BryteLyfe ("we" or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how BryteLyfe collects, uses, and discloses personal information through our website BryteLyfe.com (the "Website") and in connection with our services (the "Services").

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. This Policy may change from time to time (see Changes to This Privacy Policy). In most instances, your continued use of our Websites after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.

This Policy applies to information we collect on our Website, in email, text, and other electronic messages between you and our Website, and from any other sources that include links or references to this Policy.

1. Information We Collect

We may collect several types of information from and about you, including:

• Personal Identifiers and Financial Account Information: such as name, address, e-mail address, telephone number, and credit card information.
• Correspondence and Account History: such as requests for information and our responses, messages, recipient's name and email address, and reminders you create.
• Consumer Habits: such as purchasing history.
• Information About Your Internet Connection, Equipment Used to Access the Website, Browser Type, Usage Details, Keystrokes, IP Address, or Persistent Electronic Identifiers.
• Biometric Information: such as exercise data or step counts.

We may collect this information from the following sources:

• Directly from You: when you provide it to us, such as:
• Information that you provide by filling in forms. This includes information providedwhen you establish or update an account, sign up for email, enter a contest, participate in a survey, shop online, etc.
• Records and copies of your correspondence (including email addresses), if you contact us.
• Details of transactions you carry out through our Website.
• Through Your Online Activity: such as browsing our Website, placing products in the online cart, or clicking on our advertisements, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
• Information from tracking technologies, such as browser cookies, flash cookies, or web beacons.
• Details of website visits, such as traffic data, location data, logs, keystrokes, and resources used to access the website.
• Information about the user’s computer or mobile device and internet connection, such as IP address, operating system, or browser type.
• From Third Parties: such as service providers, vendors, contractors, advertisers, ad networks and servers, content providers, application providers, or data brokers.
• When You Use Certain Services: we may also collect biometric information to provide certain features and functionality.

2. Cookies and Pixels

BryteLyfe.com uses a browser feature known as a cookie. A cookie is a small data file that is stored by your Web browser on your computer. Cookies are used to help track your clicks and pass information as you go through the pages within the Website. This allows us to make our Website more responsive to your needs by delivering a better and more personalized experience to you. BryteLyfe uses these cookies to identify you as a valid user, to ensure that no one else can sign on simultaneously with your account from another computer and to help usserve you better based on your registration preferences. We may also use cookies to help us facilitate any promotions or surveys that we provide. BryteLyfe also uses cookies to keep track of user shopping cart items and to remember you when you return to the Website. Preference and options configurations in your browser determine if and how a cookie will be accepted. You can change those configurations on your computer if you desire. Please consult your specific browser instructions to learn more about these features. By changing your preferences, you canaccept all cookies, you can be notified when a cookie is set, or you can reject all cookies. If you do so and cookies are disabled, you may be required to reenter your information more often andcertain features of our website may be unavailable.

We may use Google Analytics to help analyze how our users use the website. Google Analytics uses cookies to store information about your use of the website, including your IP address. Thatinformation is sent to Google, where we access it for reports. We use these reports to review visitors’ use of the website. We store your IP address associated with personal information if you submit that information through a form on our website or when using our services. From time to time we may implement one or more of the following Google Analytics features based onDisplay Advertising:

• Remarketing with Google Analytics
• Google Display Network Impression Reporting
• DoubleClick Campaign Manager integration Google Analytics Demographics and Interest Reporting

3. How We Use Your Information

We may use the information we collect for the following purposes:

• To provide and maintain our Services
• To communicate with you about your account and our Services.
• To process transactions and payments.
• To improve our Website and Services.
• To personalize your experience.
• To comply with legal obligations.

4. How We Disclose Your Information

BryteLyfe may disclose your personal information with third parties in the following circumstances:

• To our subsidiaries and affiliates.
• To contractors, vendors, service providers, financial service providers and other third parties we use to support our business.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by the Company is among the assets transferred.
• To fulfill the purpose for which you provide it.
• To resolve disputes, investigate problems, or enforce our Terms of Use or purchase agreements.
• For any other purpose disclosed by us when you provide the information or with your consent.

We may also disclose your personal information:

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

We may provide aggregated, de-identified or other information that is not personally identifiable to third parties.

5. Your Choices

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this website may then be inaccessible or not function properly.
• Promotional Offers from the Company. If you do not wish to have your email address used by the Company to promote our products, you can opt-out by checking the relevantbox located on the form on which we collect your information or at any other time by sending us an email stating your request to [email protected]. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt-out does not apply to information provided to the Company as a result of a product purchase, product service experience or other transactions.
• Do Not Track Signals. We do not honor "do not track" signals.
• Update, Correct or Delete Your Information. You can access the information that we collect online and maintain through normal updating methods. To update, correct or delete this information, you can visit our Contact Us page.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt-out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI’s website.

6. Additional Privacy Rights

• Your California Privacy Rights - If you are a resident of California, you may have certain rights and protections under applicable law regarding the processing of your personal information, as detailed in our policy for California residents: California Privacy Policy.
• Other Privacy Rights - Other jurisdictions may provide their residents with additional privacy rights. If you are a resident of one of these jurisdictions and would like to exercise any of these rights, you may contact us as indicated below.

7. Data Security

BryteLyfe takes reasonable measures to protect the security of your personal information, but unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our Website.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated policy will be posted on our Website with the effective date

9. Contact Us

If you have any questions about this Privacy Policy, please contact BryteLyfe at [email protected].

Effective Date: 3/22/2024